Getting more sales is a constant goal for any business. It is easier said than done especially when you are talking about a massively competitive platform like Amazon. But it is not rocket science. With some hard work, persistence, and the right guidance, you can easily market your Amazon store and get more sales.
Keep on reading to learn the basics of Amazon store marketing.
Potential buyers will search your product by naming the brand, the type of item or any other similar keywords associated with it. That is why it is crucial to have a product listing that is concise, relevant and is a commonly used term – especially concerning your target audience. If the potential buyers cannot easily look up your product on Amazon, it is highly unlikely that they will end up buying it as well.
Clear-cut product listings conventionally include a product title, attachment of relevant images, salient attributes, a brief description of the said product, additional tags for search engine optimization as well as product reviews and ratings. Having a more organized display involving these parameters helps the potential buyer to make a more informed decision – thus, increasing the probability of sales.
With that said, try not to make the deadly mistake of overusing keywords for optimization for this can be a gamble. You might end up having more number of people viewing your product but you might not make enough sales – which can be de-motivating. That is why pick out relevant keywords.
Post good quality Product Images
Avoid any form of exaggeration or counterfeiting your products' pictures. You might end up fooling customers initially by making sales if you are even lucky. But in the long run this can bring down your reviews and as per Amazon's policies, might even get you blocked. That is why improving your product so that you do not need to use additional lighting, filters or even Photoshop to make it look more appealing to your buyers. It is suggested that you click pictures in the natural morning light, preferably from a semi-professional camera and in an environment that does not warp the colors and undertones of the product. Pictures should not be blurry. Additionally, you may emphasize the specific colors, dimensions and material of the product within the description. This helps boost customer confidence and will bring in more sales.
As your sales increase, it is imperative that you also mark up your product pricing. Again, this can be a risky endeavor. Because fixing a very high price might make you lose loyal customers – thus, try seeing assistance from pricing app that can access all the variables and devise a reasonable raise in your prices. It is a good move to increase product pricing with time, but it also depends on the popularity of your product.
Garner More Positive Reviews
Product sales are proportional to the number of positive reviews, especially when it comes to choosing a product of a similar type. Since online shopping can be rather risky and uncertain, most customers tend to make the purchase based on community reviews – it acts as a safety net that the product has been tried and tested. Hence, even a couple of negative reviews can decrease the probability of grabbing customers. That is why you need to be mindful of the flaws in your products and make required rectifications. Encourage your customers to leave positive reviews if they are satisfied with your product. Getting good reviews should be an integral part of your Amazon marketing
Conform to Amazon's Rules
Lastly, if you want to run a sustainable business on Amazon, you must strictly conform to the terms and conditions set by Amazon. If your means of generating income is bringing you hefty returns but are technically defying Amazon's policies – then you will be blocked from Amazon in no time. And what good is that for your company in the long-run? Bear in mind that increasing sales, surpassing the competition and building loyal customers take time and there is no quick fix – nor a deceitful one.
Jeff Bezos has created an empire with Amazon and has provided opportunities for several businesses, both large and small scale to thrive on the platform that is available to billions of people. Make good use of this accessibility to increase product sales!