It is a known fact that SEO is one the most effective, reasonable ways to expand an e-commerce website and increase revenue. When your site ranks at the top of search results, especially in the searching engines like Google and Bing, more people find and contact your business. If you also want to increase your e-commerce website traffic, work with a reputable SEO service provider.
Today, many digital marketing agencies offer budget-friendly SEO packages. Although some of them are reputable, others can be novice and inexperienced. Thus, do thorough research before making the decision. A trusted marketing agency will help boost your business sales and profits. It will also help your e-commerce website to outclass the competition.
Here we have come up with the six major SEO Tips for your E-commerce website to consider.
Identifying the Right KeywordSeo secrets for ecommerce that will get you to the first page of Google and improve your ROI. We'll cover things like title tags, meta descriptions, incoming links, negative SEO reputation, Google Webmaster Tools/search console, and more.
Before implementing any new SEO strategy
to your e-commerce SEO approach, the marketing agency will do thorough research to identify the words and phrases you need to embed in your content. These are called keyphrases or keywords.
Your SEO service provider will use the keyword research tools and follow up with your audience to identify their search terms. The marketing agency will also work with you to find out the keywords you think are effective. Keywords will be related to your products or services you offer.
Recognizing the keyword is a critical part of an e-commerce SEO service because it defines your brand in the search engines to rank high in SERPs.
Implementing the Keyword
Once the keyword is identified, the next step is to implement the relevant keywords onto your website. The keywords can be used in many different places, including:
- The Home Page
- Page Titles
- Meta Descriptions
- Product Descriptions
- Image Alt Text
For an e-commerce website, the keyword implementation step is critical. Without optimizing your website for these keywords, it is hard for search engines, as well as for users, to discover your e-commerce site in the search query.
Although you can do copywriting on your own to implement these relevant keywords, the benefit of working with a reputable digital marketing agency is that copywriting often comes with e-commerce SEO packages.
The marketing agencies will have a team of experienced and talented copywriters that specialize in many different areas. With the expertise, the SEO service provider can make content that's well-written and on-par with your brand.
Optimizing the Product Pages
Every product page on your website needs optimization, as then they will be visible on the search engines. Product pages are extremely crucial, as they are likely to rank for specific search phrases.
The SEO service provider will ensure that each page of your website has a title and paragraph or two of keyword copy that describes your product. This will help your product pages to earn a high ranking in the search results.
Optimizing the Product Image
Your product pages should also have images of the products you are offering. For search engines, images will provide insight into the context of your product page. And for users, your images will provide perspective on your product, from its uses to size and color.
Keep in mind that the search engines can’t interpret images. They depend on the image filename, image alt text, and surrounding content to comprehend images. The SEO service provider can optimize your images for SEO.
In addition, they will review each of your website pages thoroughly to ensure that you're targeting long-tail keywords and not missing necessary SEO elements.
Even if you offer a wide variety of products, you need a user-friendly website. It is crucial that your navigation is easy-to-use, or else users will get confused and leave your website.
High bounce rates indicate search engines that your site is not as appropriate for the search terms it is ranking for – a high bounce rate will thus drop your ranking. That's why web design is a crucial feature of an e-commerce website.
Creating the Content
Online marketing is a tricky process, and ranking at the very top in such a competition is extremely hard. One of the best ways to stand out from the crowd and draw traffic is to create original content. You can create the content in the form of a blog, press release, articles, and FAQs.
The right content marketing strategy will increase your e-commerce conversion rate. With high-quality and original content, you can offer value to customers by either responding to the questions or proposing them guidance.
Most e-commerce websites opt for a blog for content marketing. If you don’t have a content writing department, you can work with an SEO service provider. They will a have team of talented writers, as well as a creative team of Internet marketers.
If you work with a reputable SEO service provider, you will have higher chances of being on the top of page one of the search engine. Thus, your website will attract more traffic and have a high conversion rate. If you want to rank your website on the first page of Google or other search engines, work with an established SEO service agency.