Twitter has emerged as one of the most used and rapidly growing platforms across the globe. The users of the platform use the platform to express their opinion on various topics, including their experiences with brands and products.
If you have an active presence on Twitter and your followers often tag or mention you in their tweets, then you must consider embedding this content into your WordPress Website can help you to achieve brand recognition, growth, and success.
To know everything in a nutshell about this strategy, keep reading till the end of this blog.
Twitter Feeds: An Overview
Embedding feeds generated on Twitter is a smart strategy more and more brands are opening up to. The content shared by the users on Twitter is real, created for real people.
As a part of the change in the users’ behavior, they look out for more original and credible content to decide whether or not they would want to invest in the brand. Here, embedding the content generated on Twitter makes for an incredible option.
By embedding the feeds generated on Twitter, you can showcase the authenticity of the brand and make it more relatable to the users and inspire them to invest in your brand.
To know about the benefits that you can derive leveraging this result-oriented strategy, keep reading.
Benefits OF Displaying A Twitter Feed On WordPress Website
1. Generates Easy Trust
To be able to conduct business successfully in the digital sphere, building trust in the minds of the customers is extremely important. Embedding Twitter feeds on the website can successfully cater to that.
The tweets by the genuine users of the brand act as a trustworthy source of user-generated content. By showcasing these tweets on the website, you can build social proof and social acceptability of the products and services offered by your brand.
This enhances the authenticity and credibility of your brand and wins the easy trust of the users.
2. Keeps the Visitors Engaged
Embedding Twitter feeds on the WordPress website increases the engagement of the visitors. This is certainly because stock images cannot grip the attention of the audience. But UGC surely can!
When potential users come across the content created by the existing users of the brand, they will be interested in knowing more about the brand. Hence, they might end up scrolling through the web and product pages of the brand, in their effort to know more about the brand.
Read also: How To Plan Social Media Posts That Bring More Engagement?
3. Cost-Effective Way To Market
The best part about embedding a Twitter widget on a WordPress website is that brands do not have to toil for content creation, which is much rather a challenge for marketers as the users’ need for authentic content has risen tremendously.
Through Twitter feeds, the need for content creation and branding gets eliminated in totality, thus reducing your cost significantly. Further, the fact that UGC is unadulterated, means that you need not monetarily invest a penny to inspire users into its creation. They voluntarily create content, which can be resourced further to the website. The best part? It is way more result-driven than any content marketing strategy.
4. Improves the Look Of The Website
In order to capture the attention of first-time visitors, amping up the first impression generated by the look of the website is quintessential. Stock images and branded videos cannot render the best look and attraction of the website. Here, using content created and shared by the users can be of great help.
More so because the content created by the users is differential, vibrant and alluring. By featuring this content on the website, you can easily attract the attention of the visitors on the website, thus rendering a rather impressive first impression.
5. Boost The Conversion Rate
When your audience is attracted, engaged, informed, and influenced by the UGC created on Twitter, they might end up buying the product or service offered by you.
The fact that most of the users look up to UGC before making their purchase decision, needs to be considered by brands to be able to enhance their conversion rate.
Furthermore, the fact that UGC enhances the visitors’ experience and improves the dwell time of the website also plays a leading role in achieving better conversions for the brand.
Over To You
With millions of daily active users, Twitter’s growth is consistent and is leveraged by brands globally due to its huge user base.
By embedding Twitter feeds, you can proficiently ensure the brand’s growth as it eases out the growth possibilities of the brand by increasing the trust, engagement, and interest of the users.
So, if you still haven’t thought about embedding a Twitter feed on your website, now is the time. Leverage this smart strategy and skyrocket the overall performance of your brand.