Press Conference, a special event that involves many public relations practitioners, aims to provide information, explain, disseminate, announce, maintain, or promote policies to strengthen understanding and hope that the public accepts what you're trying to convey. Have you done it before? Press conferences are usually held for essential and emergency activities. Things like providing clarifications such as artists, product launching, ad campaigns launching, before and after matches for sports practitioners, company report announcements, research reports, media gatherings, rebranding, and others. There are at least seven techniques and strategies that you've to prepare so the press conference can be successful. How can it be that? Check out the following points!
1. Choose The Right Day
Determining the time to hold a press conference is necessary. The day and time you choose must be exact. The goal is simple so that what you will convey can be attended by all guests. The more people present, the more popular, the higher the chance of a successful press conference. Wednesday and Thursday at noon are often seen at the right time because the media crew is on fire in chasing the news. But the consequences, you must be prepared to accept if what you say will delay because it collides with another party's press conference. Don't forget to send invitations to the media crew and other guests at least three days before the event. It will be better if you can ask the confirmation of the invitation: have you received the request or not and are willing to attend or not.2. Invite Media That Are Widely Known And Appropriate
Professional Public Relations certainly understands this point. Inviting guests for a press conference must be on target. Not just big media but also appropriate and related media. This principle must continue to hold because each journalist and media has the competence presented. Following the rubric or their responsibilities. For example, when a soccer team will hold a press conference, it is not possible to invite a home-living magazine. You have to welcome guests like the target market, make sure it's appropriate so that the press conference runs smoothly.3. Choose The Best Place And Time
After determining the days and invitations, the choice of venue is no less critical. If possible, use a strategic place with a large enough space to accommodate all guests. Here, of course, you have to assume positively that all guests will be present. You don't have to do it at the office or company. A different atmosphere in a comfortable place like a restaurant, cafe, hotel ballroom can support the success of a press conference. Also consider the matter of equipment such as sound systems, LCDs (if necessary), microphones, air conditioners, and others. You can also use explainer video, slide, and images to show the point of your messages. 10:00 to 15:00 is the right time and according to what is popular. This period is widely used by large companies to hold press conferences. This time is per the work rhythm of the journalists in chasing the news.4. Determine The Key Message That You Want To Convey
Key messages or core messages are the most sought after by journalists and guests. Determine from the start and focus on the core problem. What do you want to say? It is also essential to regulate the way the message is going to convey. Make sure what you are about to communicate has news value. Hopefully, you can provide enlightenment or enlightenment to the media. If you can do it, the information that you submit is not only useful for you but also useful for those you are aiming for.5. Appoint Speakers Or Spokespersons
A vital point needed by the media crew is news credibility. Therefore, the appointment of a resource or spokesperson must be appropriate. Bring in direct directors or other prominent officials to show the weight of news and seriousness at a press conference. The PR team should also prepare speakers from outside parties as key opinion leaders to be able to strengthen the content of the message to be conveyed. Don't just choose someone famous or influential. The figure from the outside that you designate must be a related one to the contents of your message.6. Discipline On The Rundown
The contents of a press conference usually start with the opening, the delivery of the word, then the question and answer session. With a duration of about 2-3 hours, you must obey the rundown that you have made. Moderators must understand timing. There will be valid times where guests and journalists are excited.7. Evaluation
Evaluation is the final part that is off the record but important. An assessment can perfect the success of a press conference. The three main points of success of a press conference can be measured by:- the number of media present,
- the amount of distribution news,
- and the content of the report that appears. Whether it's accurate or distorted (misleading) from the key messages that have been delivered.
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